Surveys, Valuable and Annoying

SurveyThe other morning National Public Radio had a story about customer surveys, which seem to be everywhere. In the library world, as well most other worlds (business, education, government, sports, etc.) surveys are extensively used to find out why people do what they do, and what they want.

On one hand, surveys have value. We even have a book club survey posted on our “Field Notes” blog. But on the other hand, surveys can be one of the banes of modern society. Occasionally I will fill out a survey, if it isn’t too long and if it relates to my experience. I’ve created surveys. Most times though when a survey pops up on a webpage, I close it or say, “No thanks.”

Online surveys are everywhere because they are inexpensive, immediate, easy to create, and have value for discerning what customers are thinking. Institutions and companies find surveys to be worth the risk of annoyance. So, if you see value in a survey, take it.

“Add a few drops of venom to a half truth and you have an absolute truth.” — Eric Hoffer

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