September is Library Card Sign-Up Month! Library Card Sign-Up Month is a great opportunity to encourage your community to visit the library and get a card, but really it’s an ideal opportunity to highlight your resources and services and generally raise awareness about the library in your community. It doesn’t do you much good if people get library cards but never use them to access library resources! If you haven’t started getting ready, check out ALA’s site for resources to supplement your campaign.
Snoopy is the 2015 mascot, and you can download a poster to print as well as images you can use online. ALA also offers a press release and PSAs you can use. There is also a recorded webinar you can listen to, and be sure to read the comments in the chat box for even more ideas – you can skip right to the 26 minute mark to read the transcript of the brainstorming session. The Peanuts Movie comes out in early November, so this is perfectly timed to capitalize on all the Snoopy movie marketing as well! Remember, this is the time to get out of the library and into the community so that community members who aren’t already visiting the library will stop by to see what you offer.
How do you celebrate Library Card Sign-Up Month? How is your library “cooler than cool”? Share your ideas and strategies for a successful campaign!