Last week I attended the Public Library Association (PLA) conference in Indianapolis, Indiana. One of the session I attended was Who We Are, What We Do, and Why it Matters: Establishing Our Distinctive Sense of Purpose, presented by Valerie Gross.
Valerie discussed how simply modifying what you say about the library can raise the recognized value of the library, and thus, your likelihood of increased financial support. She used the example of upgrading the library’s image from “generic” to “brand name.” The generic and brand names products you buy in the store are often times virtually identical, except in price. You don’t need to change what you’re doing; you just need to change how you’re marketing it. This alone can make it easier to get new or more funding, simply by changing how people perceive the library. Continue reading